Growth Proposal — October 29, 2026
No Website Overhaul.
A focused growth partnership for Focused Metal Products. Your existing website and checkout work well — we’re not touching them. This proposal is about one thing: getting more of the right buyers in front of what you already make, using AI-powered email and lead generation.
This proposal works alongside FMP’s existing website and ordering process. No changes to the site. No new checkout. The goal is simple: get more of the right buyers to the bumper page, and let the product do what it already does.
Why It Works
- Roughly half the price of the main alternative — the value is obvious the moment a buyer compares
- Universal fit across major step van makes and model years — one SKU covers a wide range of contractor fleets
- In stock and ships fast — fleet managers don’t have time to wait on custom lead times
Who’s Buying
- Amazon DSPs — avg fleet 20–40 vans
- FedEx ISPs — avg fleet 10–50 vans
- UPS contract carriers
- Body shops servicing contractor fleets
- Service garages specializing in work vans
- Municipal and utility fleets
“Easy to install. Fast delivery time. High quality bumper!”
The Math
- Single unit: $395
- 5-pack: $1,745 ($349/ea)
- 12-pack: $4,020 ($335/ea)
- Fleet of 20 vans: ~$6,700 first order
- Wear item — repeat orders, recurring revenue
Bumpers are in stock and ship fast — every email we send ends with “ready when you are.” The goal is building familiarity in November and December so January converts.
Get the Engine Running
Migrate to SendGrid, clean and segment the list, launch the dashboard. Existing-customer emails and weekly new-prospect outreach start immediately. Week-one cadence is live before Thanksgiving.
Stay in Front, Don’t Push
Contractors are running peak holiday volume — don’t push a sale. Lighter, awareness-focused messages keep FMP’s name in front of prospects. Goal: when they’re ready in January, FMP is the name they think of first.
Highest Intent Window of the Year
Holiday crunch ends. Fleet managers notice the damage. Prospects have been hearing from FMP for two months. When they’re ready to repair their trucks, FMP is the name they reach for. Bumpers are in stock. Ships fast. Ready when you are.
Month to month. No long-term commitment. No website changes.
- EMAIL TAKEOVER
- Migrate to SendGrid with full list, unsubscribes, and history
- Professional branded email templates
- List cleanup and segmentation: fleet contractors, body shops, service garages, industrial prospects
- 6 emails per month: 2 to existing customers + 4 to brand-new prospects (one per week)
- New-prospect outreach sent from a separate sending domain to protect FMP’s main email reputation
- Link tracking on every send — see which emails and leads turn into orders
- AI LEAD GENERATION
- Fresh qualified prospects every week via Apollo
- Targeting: fleet contractors, body shops, DSP/ISP owners, service garages
- Midwest-first rollout, then national
- LIVE DASHBOARD
- Opens, clicks, replies, new leads, and orders in one view
- Existing-customer and new-prospect results shown separately
- FMP can check it anytime
Everything in Option 1, plus reach buyers where they scroll.
- Everything in Option 1
- LinkedIn content aimed at fleet and industrial buyers
- Instagram and Facebook: shop floor content and bumper installs
- Google Ads on high-intent searches (“step van bumper”) sending traffic to FMP’s existing bumper page
- Ad spend billed separately at cost
- No website changes
Referral Capture
Tom M. at TJM Express bought, loved it, and left a real review. That is organic referral behavior with no system behind it. Thirty days after every purchase, an automated email asks happy buyers to refer another contractor, DSP, or body shop. Simple trackable link. No manual follow-up. One Indiana customer becomes ten.
Google Reviews — Set Up and Automated
Most fleet buyers check Google before they buy. FMP needs a Google Business Profile that’s claimed, complete, and stacking reviews. We claim or set it up from scratch and wire in an automatic review request that fires 7 days after confirmed delivery — when the bumper is installed and the buyer is happy. No manual follow-up, no chasing. Every satisfied customer becomes a public endorsement that does the selling for the next one.
None of this is in the current proposal. Each item below is a natural next step — scoped and priced separately when FMP is ready.
Dedicated Bumper Landing Page
A standalone /bumpers page, SEO-optimized, with Tom M.’s review in the hero and a clear path to purchase. Works with your existing checkout.
Order + Shipping Automation
Connect the checkout to PS Data. Sales orders and shipping labels generated automatically. FMP’s only step: print, pack, ship.
Inventory + Cash Flow Dashboard
Open-order exposure, incoming material, and a 13-week rolling cash view. Pulls from PS Data via API or scheduled export — no double entry.
Hinge Assembly Calculator
Enter order quantity, get back a full bill of materials: cut list, hardware spec, and labor estimate. Consistent quoting, no manual math.
FMP’s existing website and checkout work well — this proposal doesn’t touch them. Both options below work alongside what you already have.
- SendGrid migration + full list, unsubscribes, and history
- 6 emails/month: 2 to existing customers + 4 to new prospects
- AI-powered prospect sourcing via Apollo — fresh leads weekly
- Separate sending domain for new-prospect outreach
- Live dashboard: opens, clicks, replies, leads, orders
- Everything in Option 1
- LinkedIn content for fleet and industrial buyers
- Instagram + Facebook shop floor and bumper content
- Google Ads on high-intent searches → FMP’s existing bumper page
- Ad spend billed separately at cost
Ad spend (Google, Meta) billed separately at cost — Option 2 only.