A focused plan to modernize your digital presence, automate your bumper sales, and build a repeatable marketing engine that generates orders while you're on the shop floor.
The current Squarespace site does the basics — but it's not built to convert. Visitors can't quickly understand what you do, why you're different, or how to buy. Here's what we'd fix and build:
We move the site off Squarespace and onto Cloudflare Workers. Faster load times, no monthly platform fee, you own everything. The bumper store gets its own optimized landing page with real checkout — not a carousel buried three clicks deep.
At $335–$395 per unit with volume pricing, this product sells itself — it just needs to be in front of the right people. The buyers exist. They manage fleets. They replace bumpers regularly. They need a reliable supplier they can reorder from fast.
Right now, ordering requires a buyer to hunt down the product page and figure out checkout on Squarespace. We build a frictionless flow that handles everything automatically:
Dedicated bumper page with photos, specs, fitment guide
Stripe checkout or quote form for fleet orders 5+
Instant order confirmation email with invoice
Customer auto-added to HubSpot for follow-up
90-day follow-up email: "Time to restock?"
We don't just build the asset — we build the machine that fills it with buyers. Every channel below feeds into the same pipeline, and most of it runs automatically.
Apollo-sourced list of fleet managers and DSP/ISP owners. 3-email sequence. Short, direct, one CTA. "Your step vans take a beating — we make a better bumper." Targeting Midwest first, then national.
Targeted outreach to fleet operations directors and logistics company owners. Connection + value message approach. Not spammy — genuine "here's a product that solves a real problem" pitch.
TikTok and Instagram Reels. Install time-lapse. Before/after a damaged bumper. "Did you know this is a wear item?" education clips. One viral video can drive more orders than a month of emails.
"Step van front bumper" is a low-competition, high-intent keyword. Anyone searching that is ready to buy. We build the page and run a tight ad campaign — every click has purchase intent.
List the bumper on Amazon and eBay for passive inbound. Fleet buyers search parts marketplaces. Low overhead channel that drives volume orders once the listing is optimized.
Anyone who visits the bumper page but doesn't buy gets retargeted on Meta and Google Display. Small budget, high conversion — these people already showed intent.
We integrate Manus to automate the prospecting and outreach cycle — it researches targets, personalizes emails, monitors responses, and queues follow-ups without manual work. You review and approve; the engine does the rest. Combined with our CRM integration, every lead is tracked from first contact to closed order.
Print-ready PDF for trade shows, sales calls, and email attachments. Specs, pricing, fitment guide, ordering info. Professional enough to leave with a fleet manager.
Interactive web tool — "Enter your fleet size, see your annual bumper cost." Drives quote requests from fleet managers who want to justify the purchase internally.
Shoot list for the shop: bumpers on a step van, install sequence, product beauty shots, before/after comparison. Raw material for every channel above.
Cold outreach sequence, order confirmation, invoice, 90-day reorder nudge, and a review request. All written, designed, and ready to send.
Ad spend (Google, Meta) billed separately at cost. Typical budget: $500–$1,500/mo to start.